Are you sick of hiring “Marketing Agencies” that promise you the world but NEVER deliver?
I’ve heard it from so many gym owners…“We’ve hired 5 marketing companies and they were all terrible and never worked.”
I’ll let you in on a little SECRET…
There are two main parts to your business:
1) GROWING the business
2) MAINTAINING the business
Outsourcing the entire “Growth” part of your business to a third-party “Marketing Agency” in bumble-F wherever for a ridiculous monthly fee is NOT a good business decision, ever.
No marketing agency will ever understand your business better than you do internally.
And that is why none of them will EVER be able to deliver on what they say they will do for you.
But why do you hire them in the first place?
It’s because you think they have a “secret sauce” or more simply… they just “KNOW” how to do ads and marketing funnels and “stuff.”
Let me be honest with you, there is no “secret sauce.”
But yes, they have knowledge on how to do things that you don’t have.
It’s kind of like when a plumber comes to your house because your sink isn’t working.
The plumber takes a look, tweaks a knob and then BOOM! … Water starts to flow perfectly.
And then you look at the bill… $150.00 ?!? WTF.
It just took him 2 minutes to do that, why is it $150.00?
It’s $150 because you’re NOT paying him for his TIME, you’re paying him for his knowledge.
So now let’s think about it… wouldn’t it just be smart to ask the plumber what he did so next time that happens you can just do it for yourself?
My point here is that marketing agencies don’t want you figuring this stuff out for yourself.
It’s in their best interest to keep you in the DARK so they can keep charging you month after month.
So now you’re probably thinking… okay then what should I do instead Grant?
It’s pretty simple.
The ONLY thing stopping you from handling the “Growth” side of your business internally is the KNOWLEDGE to do it on your own.
Think about it…if you had the knowledge and proven processes on how to:
✅Get more leads
✅Get those leads to actually SHOW-UP
✅Close those leads when they do show up
…you would have FULL CONTROL over the growth of your business and never have to rely on another 3rd party company ever again.
Let me ask you this…
How many times have you hired a marketing agency and felt completely helpless and out of the loop?
You hire them and then you feel as though they are in full control of growing your business
You still feel completely lost and out of the loop because they never update you on anything.
If you feel that way, then it’s time for you to STOP hiring other people to grow your business and fully take back control of the growth INTERNALLY.
One of the MAJOR differences I’ve noticed between super successful gym owners vs the gym owners closing their doors is that the successful gym owners know SO MUCH about marketing and how to get new members.
Even if they themselves aren’t pushing the buttons and running the campaigns, they still have the full knowledge of how everything works.
That is why our mission at FitTraffic is to actually teach and empower gym owners with the knowledge they need to grow their business on their own terms!
If you’ve made it this far I apologize, this blog was a bit of a rant! 🙂
But the truth is I’m sick of hearing from gym owners who have been burned by marketing company after marketing company.
To your success!
“An investment in knowledge always pays the best interest.”
― Benjamin Franklin